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Optimizing color in digital design, Part III
In my two installments, I've explained how when variables like tonality, contrast, and cultural preferences are miscalculated, even a popular color like
Optimizing color in digital design, Part II
In my last post, I underscored the critical importance of digital color selection with the finding that studies confirm 50% of people visiting a website don’t come
Optimizing color in digital design, Part I
Color enriches our lives and affects us psychologically in countless ways. Different colors trigger a wide range of emotions, appetites and actions.