Breaking Through Customer Indifference, Part II
A renewed focus on more creative and authentic messaging.
Breaking Through Customer Indifference, Part I
Marketing and the full effect on global culture.
Does subliminal advertising work? Part I
Subliminal advertising uses words, images, or sounds in television, commercials, music and, more recently, in digital media to boost sales of products and services.
Companies need both marketing and public relations, Part I
Aren’t marketing and PR more or less interchangeable? Many professionals are unclear about the differences between marketing and public relations (PR). Aren’t...