Social Media Manager

For people who believe in their skills and their perspective.

Typical Work Activities

The Social Media Manager understands client goals and agency-recommended media strategies that they are responsible for crafting. He or she has a deep understanding of all tactical account details from a competitive environment, category dynamics, account processes and brand specifics. The Social Media Manager utilizes all resources available to construct, present and manage cross-platform social media plans that deliver on established KPIs. He or she must have persuasive communication skills, along with problem-solving and critical decision-making skills.
The Social Media Manager will implement client’s Social Media marketing. Administration includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. The Social Media manager is a highly motivated individual with experience and a passion for designing and implementing content strategy, creating relevant content, blogging, community participation and leadership.


  • Curate relevant content to reach the company’s ideal customers.
  • Create, curate, and manage all published content (images, video and written).
  • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
  • Conduct online advocacy and open stream for cross-promotions.
  • Develop and expand community and/or blogger outreach efforts.
  • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
  • Design, create and manage promotions and Social ad campaigns.
  • Compile report for management showing results (ROI).
  • Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
  • Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
  • Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
  • Monitor trends in Social Media tools, applications, channels, design and strategy.
  • Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
  • Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

What we’d like to see:

  • Bachelor’s degree and 4+ years of experience working as a social media manager.
  • Experience with measurement plans that identify primary and diagnostic metrics to be used as KPIs.
  • An independent, process oriented, self-starter with initiative and ability to effectively prioritize and multi-task.

OWDT is an equal opportunity employer (EOE). We strongly support diversity in the workforce.

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