We provided proportional representation for each of the company’s three domains with the backdrop of a luminescent cityscape with sharply bolded white links to inner pages. For example, the equities link leads to information about their competitive advantages in that arena. Similar information is provided for real estate investments and their critical role in “Pathways for Little Feet,” an organization that encourages adoption through financial assistance, education and advocacy.
We developed a fresh, modern look for the client’s new website, selecting a striking , yet calming color palette–one consistent with the aesthetic of the company’s conservative investment clientele.
Most developers fall back on cookie cutter typographies, with little thought given to creating the best possible impact with, for example, contrasting small and large font selections. We care passionately about making the best selections and customizing them for one’s industry, brand and audience. –For Rowland Taylor, we selected the Oswald san serif font based on its classic, legacy aesthetic—one that would appeal to investors. We customized it by redrawing and reformatting it to fit the pixel grid for digital screens.
Finally, we selected the serifed Roboto Slab font because of its geometric, yet friendly appearance, one that beautifully complements Oswald Sans Serif. This makes for easier reading—one that provides a ‘natural breathing style for the eye.’
Our navigation isn’t just flawless, it’s revolutionary. One example–as the reader hovers over a link, it subtly prompts the user with a moving arrow to take them to the desired page. click underscored before the screen transitions to new information. There is a natural, comfortable acceleration and deceleration within the page and as the user moves the mouse over various actionable items.