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OWDT has designed an identity, presentation models, and environmental graphics for Resolute RE, a national retail and commercial real estate brokerage firm offering full tenant representation, property leasing, and investment sales services geared towards easing the process of leasing, selling and buying commercial real estate.
Resolute RE wanted the branding to feel young and innovative, but also mature and trustworthy. We refreshed the identity with AW Concourer and Gilroy typefaces to give the Resolute RE a more modern look. We reutilized the green square to reinforce the solid and concrete feel.
OWDT designers also carried out a series of geometrical and orientational typographic experiments to balance the design and make the brand mark more recognizable and memorable.