855-873-3707

MERCHANTS
METALS

52%

increase in
acquisition session

27%

increase in
new mobile users

78%

increase

in session duration

iPad-Landscape

The story Are you similar?

MM has been the provider of choice for thousands of professional fence contractors, architects and quality building material retailers for over 60 years. In fact, they provide the industry’s largest selection of premium-quality fence product solutions, including industrial, commercial, high-security and residential applications. Their national locations encompass 39 Service Center Locations and 5 Manufacturing Facilities.

Besides their comprehensive product offerings and national presence, MM has a well-established reputation for providing exceptional customer support from initial product selection through delivery.

Merchant Metals Web Design

The challenge Facing similar challenges?

MM has been the provider of choice for thousands of professional fence contractors, architects and quality building material retailers for over 60 years. In fact, they provide the industry’s largest selection of premium-quality fence product solutions, including industrial, commercial, high-security and residential applications. Their national locations encompass 39 Service Center Locations and 5 Manufacturing Facilities.

Merchant Metals Web Design

Our Solution You might need similar solutions

One of our most ambitious projects to date, OWDT worked closely with MM management to create a sharper, much-improved brand identity. After determining the site’s architecture and navigation, our visual design team developed a sophisticated industrial-style design with seamless, intuitive interfaces. Navigation was enhanced by a reduced set of logical filters, allowing users to more easily find the right product to match
their precise needs.

Merchant Metals Web Design

Highlighting the company’s prominenceWe began with a strong measurement plan based on stakeholder goals revealed in our discovery process. High on our agenda was restructuring the site with three portals to allow easy access for their three primary audiences: professional fence contractors, architects and building material retailers. Finally, along with sophisticated design elements with much-improved navigation, we provided crisp new written content to highlight the company’s prominence and facilitate its expansion into
new market segments.

79%

increase in
time spent on the website

41%

increase in
the number of pages viewed

11%

increase in
first 10 second mark interaction

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