Premium web-specialized photography is integral to successful website design and copywriting. It’s a big plus for any content strategy, though most organizations don’t know what it is or understand its clear advantages.
OWDT is one of a handful of U.S. design companies that offers this service. Our in-house web-specialized photographer and his team take direction from our designers so that all onsite photographs conform perfectly to web design parameters.
This is critically important because stock photographs don’t easily integrate with the overall organization, text placement or navigational parameters of most websites. The result? Mediocre layout and flow-often with inadequate space allotted for required text. Viewers quickly click away from such sites.
Though many companies opt for stock photos, viewers quickly recognize when a company is taking the easy way out with this generic, cookie cutter approach. By comparison, web-specialized photography connects viewers directly to your organization’s unique story and distinctive product/service advantages.
Fundamental disadvantages of stock photos include–
For example, in a recent 37Signals study there was a 100% increase in sales for one of their products resulting from the addition of onsite photographic images of employees.
Understand that when visitors view your website, they instantly assess your company’s credibility. Sharp, elegant imagery helps persuade prospective customers that your company is simply the best choice for product or service.
Our photographs are optimized for clarity, contrast, composition and color. High-quality pictures help tell your story, while providing alluring visual appeal complemented by carefully tailored written content to ensure optimal impact.
Research demonstrates that high quality website images result in a significantly higher conversion rate. A higher conversion rate translates directly into expanded sales of goods and services. Good photography, especially of people in natural settings, helps convince visitors to take action.