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Indigo Minerals

Encompassing over 600,000 acres of land across 15 states with over 750 wells.

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The story

Indigo Minerals LLC was launched in 2006 as a collaboration between prominent Gulf Coast oil and gas industry players. The company aggregates mineral interests and acquires/develops oil and gas well production facilities primarily in Louisiana, Alabama and Mississippi.

Indigo has experienced steady growth in the past 9 years. It now encompasses over 600,000 acres of land across 15 states with over 750 wells and working owner interest in another 340+. Among its enterprises, Indigo runs an active 2-4 rig development program, drilling 100 horizontal wells over the past 4 years in Cotton Valley, Louisiana.

The challenge

How do you help a national oil and gas company with a great story overcome a poorly defined brand image and weak digital presence? We began by investigating internal stakeholder objectives with carefully structured questions and precision answers. We synchronized our findings with external customer needs/behaviors and then applied best online corporate practices.

Indigo’s old website needed a complete overhaul because–

  1. Navigation was poor, so information was hard to find.
  2. Over half of their visitors were leaving the site after reaching the homepage
  3. It lacked global presence.
  4. Several key audiences were ignored

 

World-class corporate communications website

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An Empowering Digital Presence

After carefully assessing all sources of information, we created a strong, clear digital presence highlighting Indigo’s strong record of success aggregating mineral interests, and acquiring/developing working production facilities.

The end result is a premium website with straightforward written content, eye-catching video and graphics that capture the spirit of this company’s exemplary brand.

An OWDT product

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