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Reaching buyer-seller agreement on product value
Essential strategies for achieving win-win negotiation outcomes.
Tailoring infographics to specific types of data, part III
Use the most vivid color to highlight your trending variable.
Digital marketing changes predicted for 2016, Part I
The number of worldwide customers owning a smartphone will reach two billion in 2016
Optimizing color in digital design, Part III
In my two installments, I've explained how when variables like tonality, contrast, and cultural preferences are miscalculated, even a popular color like
Optimizing color in digital design, Part II
In my last post, I underscored the critical importance of digital color selection with the finding that studies confirm 50% of people visiting a website don’t come
Optimizing color in digital design, Part I
Color enriches our lives and affects us psychologically in countless ways. Different colors trigger a wide range of emotions, appetites and actions.
Social media guidelines for businesses
In July of 2014, I asked if you had ever experienced blowback from a poorly or hastily written email. I added--"if not, you’re either incredibly lucky or off-the-scale...
Marketing to millennials
As a sociologist and marketer, I'm fascinated by the different subcultures that define our different ancestries, socio-economic groups and generational identities. You don't...
The many benefits of outsourcing your marketing
The idea of outsourcing your marketing to another company can be unsettling. That said, be assured that any reputable marketing company will collaborate with...