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Associated Pipeline has gone under significant rebranding practice. The new simple brand identity centers on a letter “A” with a crane silhouette superimposed on top of it, representing the pipe laying process, the core of what the organization does. The mark is a powerful symbol.
OWDT was hired to develop a new website for Associated Pipeline by utilizing the new brand identity, and to create a welcoming platform that is capable of attracting and engaging stakeholders. Associated Pipeline wanted the new clean design to also extend to the navigation systems.