Bringing logic to design

Information Architecture

Scroll Down

Facilitate Intelligent User Interaction

Bringing logic to design is to bring clarity to the user experience. We use information architecture (IA) to organize various pages and web design features that comprise product experiences across websites, blogs, software, and other digital products.

Content plays a critical role in IA by informing design to imply an order that facilitates intelligent user interaction with your product. The goal is to keep the user informed of their position at any point in their journey. Well-implemented IA can lead to high user satisfaction; the bottom line.

The Underlying Relationship

To create sound user experiences, we have to draw the overlapping connection and significance between our frame of reference, the state of content, and the user paradigm.

Vision, Mission, and Values
Value Proposition
Objectives
Resources
Budgets
Expertise
Constraints
Timeline

Strategy
Assets
Types
Volume
Ownership

Target audience
Requirements
User journeys
User experience
User satisfaction